Introducing: The Agency Answer

Hi Friends,

I wanted to share my latest project now that I’ve got a critical mass of posts out there. It’s called The Agency Answer. I’m documenting a career’s worth of insights about how designers and the people who hire them can work together at their best.

Originally this was going to be a book, but writing The Harry Helprin Book taught me to appreciate the rhythm of weekly releases on Substack.

I’ve been a little hesitant to share The Agency Answer with all of you, since I wrote it for a very different audience—companies spending big bucks on design services and people who have a stake in creating brilliant collaborations with their design partners. Many of you came to The Harry Helprin Book out of affection for yours truly 🙏💙, or more likely, for Harry. The folks I’m writing The Agency Answer for probably don’t know or care about me even a bit!

So here it is: The Agency Answer. I don’t expect you to drop everything and read a business book just because I wrote it. But like those in Harry’s story who found their audience through the generosity of people like you, I’d be grateful if you passed The Agency Answer along to anyone who might benefit from it. Both projects share a simple idea: creative work flourishes when the right people connect and do right by each other.

XXOO

Ted